Social media and the rise of video

social media video

Since the innovation of Tim Berners-Lee’s World Wide Web and the introduction of Google in 1998, the successive trend of online development has been in social media. Patrick Bawn takes a look at how important using video has now become across these platforms, especially within science.

With the world living in a time of online interactivity, and people becoming more and more immersed in using social media platforms, the landscape of human interaction has been forever changed.

The millennial age and the rapid emergence of technology has seen social media platforms becoming increasingly recognised as the go-to place for news and keeping up to date. On Facebook alone, there are 20,000 people online every second, with the average American spending around 40 minutes a day on the site. Recent statistics also show that Twitter has almost 320 million active users per month – representing a huge scope for potential interactions.

Not only that, but since YouTube’s inception in 2005, video has really taken off as a mainstream marketing channel, engaging audiences during the time that they spend online. You only need to check your Facebook newsfeed to witness first-hand the number of videos posted online each day. In fact, on YouTube alone, there are over 300 hours’ worth of video uploaded by users every minute.

Sensational science
This extensive emergence represents an opportunity to bridge the ever-growing gap between researchers and the general public. Due to the accessibility and plethora of information now available online, science must engage fully with this medium in order to be represented in a way that is accurate – telling the story as it is meant to be told.

Sensationalised articles based on limited research are easy to come by with the growth of the internet, so it is important for science to move alongside this technological expansion. Becoming familiar with the methods in which videos can be used on social media could help to attract a new demographic of widespread, tech-savvy consumers – ultimately aiding scientific research in the long run.

Bridging the gap
Nowadays, watching videos through social media channels is the main method used by people to view content and access stories. It is time for the scientific community to embrace this method as well, making true, accurate research accessible to everyone – in a simple and engaging format.

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