Video: The stats you need to know

video statistics

The days of VHS tapes and the constantly moving screen when you hit the pause button seem a far-cry from the technological world of 2017. Video literally is everywhere you turn – TV, Facebook, interactive billboards, you name it. 

Love it or hate it, there is no denying that video will continue its dominance as the king of media into future years to come.

Don’t believe me? Just check out some of the statistics below, and its widespread prevalence will soon become clear.

  • As of 2017, online video accounts for 74% of all online traffic
  • More than half of all marketing professionals state that video content provides the best return on investment
  • Video provides a 49% faster growth in revenue
  • People spend 2.6x longer on pages with video than without
  • YouTube – the world’s largest video-sharing website – has over a billion users


See what I mean?

But, why is this important to you as a researcher? And how can you utilise video to your advantage? Here are my top tips, in line with current statistics, for getting you and your research noticed.

1. Create a video
Obvious I know but, until you have a video representing your research, you will not be able to reap the benefits of its use as a communication strategy.

2. Keep your video short
Nearly two-thirds of consumers prefer videos under 60 seconds long so being concise is vital. Condense your research down to get your key message across.

3. Share your video
Email, social media, your personal website – unless you share your video around, it will not be seen. Make its online presence easy and obvious for potential watchers.

4. Keep updated
People lose focus and get bored easily, so keeping them updated with fresh videos and information about your research is key to maintaining interest.

5. Utilise SEO
This is a bit more complicated, but once you know how to do it, you’ll soon see the rewards. Using SEO keywords on your video helps with awareness, getting you and your research to the top of search engine results.

For additional information on improving your online presence, please click here.  

Leave a Reply